KOA & ROUTE 66 ANNOUNCE NEW PARTNERSHIP

Wed Sep 12, 2012
Author: KOA
Source: KOA

KOA & ROUTE 66 RV Network Announce New Partnership

BILLINGS, MT

(September 12, 2012)

Kampgrounds of America Inc. and ROUTE 66 RV Network - the largest network of independent recreational vehicle dealers in North America - are partnering to extend member benefits to both KOA and ROUTE 66 RV Network members.

KOA is the world's largest network of family-friendly campgrounds, with 488 locations throughout North America. ROUTE 66 RV Network, with headquarters in Overland Park, Kansas, has nearly 150 dealer locations in 41 states.

Under the new partnership, KOA's 350,000 Value Kard Rewards Program members will receive 10 percent discounts on parts and accessories at all ROUTE 66 RV Network locations. In return, the more than 150,000 campers who carry the ROUTE 66 RV Network membership card will receive 10 percent discounts on camping at any KOA location.

In addition, KOA Value Kard Rewards members will have access to special monthly product offerings at Parts66.com, the online store for ROUTE 66 RV Network, as well as camping content and tips from the ScenicROUTEOnline.com website. KOA campgrounds will also be listed on ROUTE 66 RV Network websites and online applications.

And in addition to providing ROUTE 66 RV Network members with the 10 percent KOA discount, all ROUTE 66 RV Network dealers will receive a KOA Dealer Kit that includes the KOA Directory as well as other materials to distribute to members; free listings on the world's most visited camping website - KOA.com; and integration with KOA's growing online social media and KOA Kompass email newsletter communities.

"This is a great opportunity to expose both KOA's and ROUTE 66's services to customers both haven't had access to before," said KOA Vice President for Brand Development Lorne Armer.

Dave Francis, partner for ROUTE 66 RV Network, agreed.

"This is truly a win/win situation for both companies as well as all of our loyal guests and customers," Francis said. "KOA and ROUTE 66 RV Network are a perfect fit."

Kampgrounds of America is celebrating its 50th Anniversary in 2012. KOA, the world's largest network of family-friendly campgrounds, was born on the banks of the Yellowstone River in Billings, Montana in 1962.